Corporate Storytelling for Branding

Chapter 1: Emergency and Development of Corporate Storytelling for branding.- Chapter 2: Meaning of Corporate Storytelling for Branding.- Chapter 3: Theories related to Corporate Storytelling for Branding.- Chapter 4: Conceptualizing Corporate Storytelling for Branding.- Chapter 5: Evaluating Corporate Storytelling for Branding Approaches for Organisations.- Chapter 6: Corporate Storytelling for Branding Case Studies of Top Companies in Emerging Economies.- Chapter 7: Conclusion: Envisioning the future of Corporate Storytelling for Branding.

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• Comunicação e apresentação do negócio
• Vendas e marketing
• E-commerce: aspectos de negócios

corporate stories for branding;corporate brand perceptions;communication science;internal and external stakeholders;impression management;signalling;organisational studies