Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century
portes grátis
Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century
Hein-Kircher, Heidi; Eriksroed-Burger, Magdalena; Malitska, Julia
Springer International Publishing AG
03/2024
302
Mole
Inglês
9783031202063
15 a 20 dias
Descrição não disponível.
Part I: Introduction. Chapter 1: Consuming and Advertising in Eastern Europe and Russia in the Twentieth Century. Introductory Remarks.- Part II: Rise of Modern Consumption and Advertising before World War II.- Chapter 2: Handmade by Peasants for Metropolitan Consumers. Textiles, Social Entrepreneurship and the Austro-Hungarian Countryside.- Chapter 3: German Advertisements in the Late Russian Empire as a Reflection of Consumer Policies, Culture, and Communication.- Chapter 4: The Role(s) of the Czechoslovak New Woman as a Consumer. The Case of the Women's Magazine Eva (1928-1938).- Part III: "Soviet Style" of Advertising and Consumption.- Chapter 5: Fur Trade in Turmoil. Pelt Commodification in Leipzig from Fin de Siecle to Sovietization.- Chapter 6: Early Soviet Consumption as a First "Battle" on the Cultural Front.- Chapter 7: 'They even gave us pork cutlets for breakfast'. Foreign Tourists and Eating-out Practices in Socialist Romania during the 1960s and the 1980s.- Part IV: Transformations in Socialist Consumer Cultures and Advertisements.- Chapter 8: Socialism Without Future. Consumption as a Marker of Growing Social Difference in 1980s Hungary.- Chapter 9: Eesti Reklaamfilm as a Jack-of-All-Trades. On the Untold Opportunities of a Late Soviet Advertising Bureau.- Chapter 10: Tobacco Product Design, Marketing, and Smoking in the USSR.- Part V: Concluding Comment.- Chapter 11: Concluding and Summarizing Comment.
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democratiziation;Soviet Union;USSR;consumer culture;socialism;communism
Part I: Introduction. Chapter 1: Consuming and Advertising in Eastern Europe and Russia in the Twentieth Century. Introductory Remarks.- Part II: Rise of Modern Consumption and Advertising before World War II.- Chapter 2: Handmade by Peasants for Metropolitan Consumers. Textiles, Social Entrepreneurship and the Austro-Hungarian Countryside.- Chapter 3: German Advertisements in the Late Russian Empire as a Reflection of Consumer Policies, Culture, and Communication.- Chapter 4: The Role(s) of the Czechoslovak New Woman as a Consumer. The Case of the Women's Magazine Eva (1928-1938).- Part III: "Soviet Style" of Advertising and Consumption.- Chapter 5: Fur Trade in Turmoil. Pelt Commodification in Leipzig from Fin de Siecle to Sovietization.- Chapter 6: Early Soviet Consumption as a First "Battle" on the Cultural Front.- Chapter 7: 'They even gave us pork cutlets for breakfast'. Foreign Tourists and Eating-out Practices in Socialist Romania during the 1960s and the 1980s.- Part IV: Transformations in Socialist Consumer Cultures and Advertisements.- Chapter 8: Socialism Without Future. Consumption as a Marker of Growing Social Difference in 1980s Hungary.- Chapter 9: Eesti Reklaamfilm as a Jack-of-All-Trades. On the Untold Opportunities of a Late Soviet Advertising Bureau.- Chapter 10: Tobacco Product Design, Marketing, and Smoking in the USSR.- Part V: Concluding Comment.- Chapter 11: Concluding and Summarizing Comment.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
