Consumer Neuroscience

Consumer Neuroscience portes grátis

Consumer Neuroscience

Bright, Peter; Jansson-Boyd, Cathrine

Elsevier Science Publishing Co Inc

03/2024

300

Mole

Inglês

9780128027363

15 a 20 dias

Descrição não disponível.
1. Introduction 2. An Overview of the Brain 3. Neuroscience Methods: Understanding Application 4. Neuroscience: A Lifespan Perspective 5. Visual Neuroscience 6. Memory and Learning 7. Multi-Sensory Neuromarketing 8. Attention, Awareness, and Consciousness 9. Understanding Emotions 10. Decision-Making 11. Neuromarketing Case Studies
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behavior; psychology; neuromarketing; marketing; brain; affective; decision-making