Consumer Neuroscience
Consumer Neuroscience
Bright, Peter; Jansson-Boyd, Cathrine
Elsevier Science Publishing Co Inc
03/2024
300
Mole
Inglês
9780128027363
15 a 20 dias
Descrição não disponível.
1. Introduction 2. An Overview of the Brain 3. Neuroscience Methods: Understanding Application 4. Neuroscience: A Lifespan Perspective 5. Visual Neuroscience 6. Memory and Learning 7. Multi-Sensory Neuromarketing 8. Attention, Awareness, and Consciousness 9. Understanding Emotions 10. Decision-Making 11. Neuromarketing Case Studies
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
behavior; psychology; neuromarketing; marketing; brain; affective; decision-making
1. Introduction 2. An Overview of the Brain 3. Neuroscience Methods: Understanding Application 4. Neuroscience: A Lifespan Perspective 5. Visual Neuroscience 6. Memory and Learning 7. Multi-Sensory Neuromarketing 8. Attention, Awareness, and Consciousness 9. Understanding Emotions 10. Decision-Making 11. Neuromarketing Case Studies
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.