Comedy, Cameos, and Campaign Communication

1. The Long Tail: The Effects of Media Choice and Audience Fragmentation on the Campaign Process 2. Merch, Fandom, and Sports Metaphors: The Commodification of the Modern Campaign 3. From Daytime Talk to Late Night Punchlines: Campaign Strategy and Soft News 4. Sitcoms and Satire: The Art of the Political Cameo 5. Partnerships in Pop Culture: Courting the Celebrity Endorsement 6. The Instaworthy Campaign: Gaming, Streaming, and Social Media 7. Trivialization or Accessibility? The Democratic Implications of Entertaining the Electorate

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• Estudos de meios de comunicação
• Campanhas políticas e publicidade
• Estudos de comunicação
• Humanidades

media and politics;political campaigns;elections;politicians;humor;late night;satire;candidates;mass media;mass communication;strategy;strategic communication;entertainment