Challenges and Opportunities in the Artificial Intelligence Era

Chapter 1. Dave's decision: what would you do?.- Chapter 2. Language and Culture: Imperative Strategic Assets for Organizations in the AI Era.- Chapter 3. Roadmap for aligning AI in production systems to the organizational culture.- Chapter 4. Artificial intelligence (AI), labor relations & human resource management.- Chapter 5. Harmony in the Workplace: Human- Robot Collaboration and Tuning Employees' Perceptions Through HRM Practices.- Chapter 6. AI in Finance: Applications and Challenges.- Chapter 7. AI Revolutionizing Marketing: Applications and Other Considerations.- Chapter 8. From theory to practice: How Generative Artificial Intelligence is revolutionizing Digital Marketing.- Chapter 9. Artificial Intelligence (AI) in Marketing and Firm Competitiveness.- Chapter 10. AI-Driven Integrated Marketing Communications (IMC): Exploring the Role of AI in Planning, Executing, and Evaluating IMC.- Chapter 11. Unlocking Potential: How the Digital Age is Shaping Tomorrow's Human Resource Management.

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• Inteligência artificial
• Os sistemas especialistas / sistemas baseados em conhecimento
• Inovação empresarial
• Ética dos negócios
• Matemática e sistemas do negócio
• Aplicações de negócios
• Estratégia de negócios

Artificial intelligence;Challenges and opportunities in AI;Process Automation;Predictive Analytics;Strategic Decision Making;AI Ethics in Business;Innovative engineering;Social Impact of AI;Engineering, management and business