Branding Trust

Branding Trust portes grátis

Branding Trust

Advertising and Trademarks in Nineteenth-Century America

Black, Jennifer M.

University of Pennsylvania Press

12/2023

320

Dura

Inglês

9781512825008

15 a 20 dias

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Advertising history; Trademark law; graphic design history; logos; fraud; counterfeits; American middle-class; character; print culture; visual culture; brand; branding; consumers; goodwill; font; pictorial; display; white space; media; newspaper; corporate capitalism; packaging; billboards; trade cards; Lydia Pinkham; Franco-American chef; Quaker Oats man; National Biscuit; infringement; fakes; labels; illustrations; knock off; product name