Branding Authoritarian Nations

Branding Authoritarian Nations

Political Legitimation and Strategic National Myths in Military-Ruled Thailand

Alderman, Petra

Taylor & Francis Ltd

12/2024

238

Mole

9781032517551

Pré-lançamento - envio 15 a 20 dias após a sua edição

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Introduction; Chapter 1: Brand new authoritarianism? Chapter 2: Building Thailand's post-coup brand; Chapter 3: Thailand's external branding; Chapter 4: Thailand's internal branding; Chapter 5: Public reactions to nation branding; Chapter 6: From nation branding to political marketing; Conclusion
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nation branding, political legitimation, authoritarianism, Thailand, military-rule;Nation Branding;Virtuous Rule;Thai People;Military Juntas;Junta;King Bhumibol;Domestic Power Politics;Sufficiency Economy;Ubon Ratchathani;Nation Branding Strategy;General Prayuth;Traditional Thai;Pad Thai;PDRC;Thai Culture;Pheu Thai;Field Marshal Sarit Thanarat;Thai Rak Thai Party;Internal Branding Activities;OTOP;Network Monarchy;IO Framework;FDI Inflow;Future Forward;Thai Food