Artificial Neural Networks and Structural Equation Modeling

Artificial Neural Networks and Structural Equation Modeling portes grátis

Artificial Neural Networks and Structural Equation Modeling

Marketing and Consumer Research Applications

Alnoor, Alhamzah; Wah, Khaw Khai; Hassan, Azizul

Springer Verlag, Singapore

11/2022

341

Dura

Inglês

9789811965081

15 a 20 dias

Descrição não disponível.

Chapter 1. Artificial neural network and structural equation modeling techniques.- Chapter 2. Social commerce determinants.- Chapter 3. Technology acceptance model in social commerce.- Chapter 4. Mobile commerce and social commerce.- Chapter 5. Electronic word of mouth and social commerce.

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Technology acceptance in marketing and consumer research;Artificial neural network for consumer research;Structural equation modelling for consumer research;Social commerce and technology;Sustainability