Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing

Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing

Kellezi, Pranvera; Kilpatrick, Bruce; Kobel, Pierre

Springer International Publishing AG

12/2022

457

Dura

Inglês

9783031074219

15 a 20 dias

875

Descrição não disponível.
Part I: Antitrust in Data Driven Markets.- International Report.- Australia.- Austria.- Belgium.- France.- Germany.- Hungary.- Norway.- Switzerland.- United Kingdom.- Part II: Legal Framework for Influencers, Native Advertising and Control over the use of AI in Marketing.- International Report.- Austria.- Brazil.- Germany.- Hungary.
Data protection;Competition Law;Antitrust Law;Intellectual Property;IP;Artificial Intelligence;AI;Privacy;Comparative Law;Marketing;Influencer;Native Advertising;behavioral advertising;LIDC;personal data;digital economy;market power of platforms;International League of Competition Law