Analytics for Retail

Analytics for Retail

A Step-by-Step Guide to the Statistics Behind a Successful Retail Business

Okunev, Rhoda

APress

06/2022

150

Mole

Inglês

9781484278291

15 a 20 dias

261

Descrição não disponível.

Chapter 1: The Basics of Statistics.- Chapter 2: The Normal Curve.- Chapter 3: Probability and Percentages and Their Practical Business Uses.- Chapter 4: Retail Math: Basic, Inventory, Productivity, and Growth Rate Metrics.- Chapter 5: Financial Ratios.- Chapter 6: Using Frequencies and Percentages to Create Stories from Charts.- Chapter 7: Hypothesis Testing and Interpreting Results.- Chapter 8: Pearson Correlation and Simple Regressions.- Chapter 9: Independent t-test.- Chapter 10: Putting it all Together: An Email Campaign.- Chapter 11: Forecasting: Planning for Future Scenarios.- Chapter 12: Epilogue.- Appendix A: Accounting Spreadsheet.- Appendix B: Book Email Spreadsheet.- Appendix C: Forecasting Spreadsheet.- Appendix D: Data Types.- Appendix E: Math Review.

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statistics;retail;analytics;excel;email campaigns;digital marketing metrics;independent t-tests;histograms;markups;markdowns;Pearson correlation;complex probability