Account-Based Growth

Account-Based Growth

Unlocking Sustainable Value Through Extraordinary Customer Focus

Burgess, Bev; Shercliff, Tim

Kogan Page Ltd

11/2022

304

Mole

Inglês

9781398607446

15 a 20 dias

455

Descrição não disponível.
Section - ONE: Introducing account-based growth;


Chapter - 01: The case for account-based growth;
Chapter - 02: Account-based growth in practice;


Section - TWO: Aligning internally for growth;


Chapter - 03: Account prioritization and resource allocation;
Chapter - 04: Integrated account business planning;
Chapter - 05: Managing data, technology and operations;
Chapter - 06: Leadership, culture and change;


Section - THREE: Engaging externally for growth;


Chapter - 07: Account management and sales;
Chapter - 08: Account-based marketing;
Chapter - 09: Customer success;
Chapter - 10: Executive sponsorship and engagement;


Section - FOUR: Account-based growth assessment tool;


Chapter - 11: How does your company stack up
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Key account management; Strategic accounts; Account-based selling; Account-based marketing; Client relationships; B2B customer experience; Executive engagement