Research Agenda for Public Diplomacy

Contents:

Preface xix
Acknowledgments xxvii
1 Moving to a new phase in public diplomacy research 1
Eytan Gilboa

PART I ACTORS
2 States: public diplomacy contests in Asia 25
Caitlin Byrne
3 International organizations 43
Phillip Arceneaux
4 Corporate diplomacy 57
Candace L. White and Wilfried Bolewski
5 City diplomacy 73
Efe Sevin and Soheala Amiri
6 Citizen diplomacy 89
Paul Lachelier and Sherry L. Mueller

PART II DISCIPLINES
7 History 107
Nicholas J. Cull
8 International relations 123
Craig Hayden
9 Public relations 139
Kathy R. Fitzpatrick
10 Relational and collaborative approaches 155
R.S. Zaharna and Amelia Arsenault
11 Disinformation 171
Alicia Fjaellhed and James Pamment
12 Management 185
Steven L. Pike

PART III INSTRUMENTS
13 Cultural diplomacy 203
Natalia Grincheva
14 Nation as brand 217
Simon Anholt
15 International broadcasting 231
Shawn Powers
16 International exchanges 249
Giles Scott-Smith
17 Digital public diplomacy 265
Ilan Manor
18 Hybrid communication 279
Jian Wang and Jack Lipei Tang

Index

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• Relações internacionais
• Diplomacia
• Instituições internacionais
• Administração pública

public diplomacy; international communication; public relations; nation-branding; digital diplomacy; disinformation