Research Agenda for Political Marketing
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Research Agenda for Political Marketing
Newman, Bruce I.; Newman, Todd P.
Edward Elgar Publishing Ltd
04/2022
208
Dura
Inglês
9781800377196
15 a 20 dias
Descrição não disponível.
Contents:
1 A triangle of influence: researching political power
and social media in the wake of the 2020-21 U.S.
succession crisis 1
Michael Cornfield
2 Political marketing from an ideological marketing
perspective 21
Wojcieh Cwalina and Andrzej Falkowski
3 Stratified electioneering: the political marketing century 37
Dominic Wring
4 Issues management in science and technology:
contestable matters of fact, value and policy, and
areas for future research 53
Matt VanDyke and Nicole Lee
5 The management of political campaigns 69
Jody Baumgartner
6 The role of social media in political campaigns:
a review and research agenda 85
Christine Williams
7 Political branding: a research agenda for political
marketing 107
Christopher Pich
8 The continued relevance of mass media in
campaigns: a critical review and research agenda 129
Daniel E. Bergan
9 Challenging political communication and
marketing research: the measurement of implicit
attitudes in the age of scandals 143
Roberto de Miguel Pascual and Rosa Berganza
10 The dark arts of political marketing: use of
propaganda in political campaigns 159
Greg Simons
Index
1 A triangle of influence: researching political power
and social media in the wake of the 2020-21 U.S.
succession crisis 1
Michael Cornfield
2 Political marketing from an ideological marketing
perspective 21
Wojcieh Cwalina and Andrzej Falkowski
3 Stratified electioneering: the political marketing century 37
Dominic Wring
4 Issues management in science and technology:
contestable matters of fact, value and policy, and
areas for future research 53
Matt VanDyke and Nicole Lee
5 The management of political campaigns 69
Jody Baumgartner
6 The role of social media in political campaigns:
a review and research agenda 85
Christine Williams
7 Political branding: a research agenda for political
marketing 107
Christopher Pich
8 The continued relevance of mass media in
campaigns: a critical review and research agenda 129
Daniel E. Bergan
9 Challenging political communication and
marketing research: the measurement of implicit
attitudes in the age of scandals 143
Roberto de Miguel Pascual and Rosa Berganza
10 The dark arts of political marketing: use of
propaganda in political campaigns 159
Greg Simons
Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
branding; marketing; communication; political marketing; strategic communication; science communication
Contents:
1 A triangle of influence: researching political power
and social media in the wake of the 2020-21 U.S.
succession crisis 1
Michael Cornfield
2 Political marketing from an ideological marketing
perspective 21
Wojcieh Cwalina and Andrzej Falkowski
3 Stratified electioneering: the political marketing century 37
Dominic Wring
4 Issues management in science and technology:
contestable matters of fact, value and policy, and
areas for future research 53
Matt VanDyke and Nicole Lee
5 The management of political campaigns 69
Jody Baumgartner
6 The role of social media in political campaigns:
a review and research agenda 85
Christine Williams
7 Political branding: a research agenda for political
marketing 107
Christopher Pich
8 The continued relevance of mass media in
campaigns: a critical review and research agenda 129
Daniel E. Bergan
9 Challenging political communication and
marketing research: the measurement of implicit
attitudes in the age of scandals 143
Roberto de Miguel Pascual and Rosa Berganza
10 The dark arts of political marketing: use of
propaganda in political campaigns 159
Greg Simons
Index
1 A triangle of influence: researching political power
and social media in the wake of the 2020-21 U.S.
succession crisis 1
Michael Cornfield
2 Political marketing from an ideological marketing
perspective 21
Wojcieh Cwalina and Andrzej Falkowski
3 Stratified electioneering: the political marketing century 37
Dominic Wring
4 Issues management in science and technology:
contestable matters of fact, value and policy, and
areas for future research 53
Matt VanDyke and Nicole Lee
5 The management of political campaigns 69
Jody Baumgartner
6 The role of social media in political campaigns:
a review and research agenda 85
Christine Williams
7 Political branding: a research agenda for political
marketing 107
Christopher Pich
8 The continued relevance of mass media in
campaigns: a critical review and research agenda 129
Daniel E. Bergan
9 Challenging political communication and
marketing research: the measurement of implicit
attitudes in the age of scandals 143
Roberto de Miguel Pascual and Rosa Berganza
10 The dark arts of political marketing: use of
propaganda in political campaigns 159
Greg Simons
Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
