Writing for the Fashion Business

Part One: Writing In The Fashion Environment Chapter 1: Effective Fashion Communications Chapter 2: The Writing Process Part Two: Fashion Journalism Chapter 3: Writing for Newspapers Chapter 4: Writing for Print Magazines Part Three: Fashion Content For The Web And Social Media Chapter 5: Writing for Online Media Platforms Chapter 6: Writing for Social Media Chapter 7: Writing for Streaming Video and Audio Part Four: Fashion Promotion Communication Chapter 8: Writing for Marketing and Advertising Chapter 9: Writing for Public Relations Part Five: Other Forms of Fashion Writing Chapter 10: Scholarly Writing Chapter 11: Writing Books Chapter 12: Writing Business Communications Appendices A. Grammar and Mechanics B. Documentation Format C. Effective Document Design D. Web Source Evaluation Glossary Credits Index

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• Indústrias da moda e beleza
• Moda e sociedade

fashion industry; fashion journalism; fashion and society; fashion business and management; fashion careers; social media; fashion promotion; fashion brands; fashion influencers; multimedia journalism; fashion ethics; fashion communication; fashion magazines; fashion marketing; fashion advertising; fashion public relations