Word-of-Mouth in Contemporary Hollywood

Word-of-Mouth in Contemporary Hollywood

Hewitt, Simon

Taylor & Francis Ltd

12/2024

218

Mole

9781032357843

Pré-lançamento - envio 15 a 20 dias após a sua edição

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Introduction: What is Word-of-Mouth?

1. Word-of-Mouth and Bourdieu-economics

2. The Package-Unit-Fan System of Hollywood Film Financing

3. Grassroots Intermediaries and Contemporary Hollywood Film Marketing

4. Crowdsourced Cinema and the 'New' World of Hollywood Film Distribution

5. Please Turn Your Phones On: The Future of Hollywood Film Exhibition

Conclusion: The Gift Economy, Commodity Culture, and Word-of-Mouth
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word-of-mouth;participation;fandom;audience;Hollywood;social media;Contemporary Hollywood Film;Grassroots Intermediaries;Sharing Media Content;Hi-C;Fungible Nature;Rocky Horror Picture Show;Rocky Horror;Hollywood Film Industry;UK Box Office;USA Swimming;Film Exhibition;Theatrical Exhibition;UK Cinema;Authorial Agency;Film Financing;De Vany;Alternative Public Spheres;Viral Metaphor;Spice World;Film Distribution;Participatory Media Environment;Marvel Studios;Subcultural Capital;Moving Picture;Veronica Mars