Visible Signs

Visible Signs

An Introduction to Semiotics in the Visual Arts

Crow, Mr David

Bloomsbury Publishing PLC

08/2022

192

Mole

Inglês

9781350164932

15 a 20 dias

Descrição não disponível.
Introduction
Chapter 1: Components. What is Theory?; Agreement; Portfolio; Exercises.
Chapter 2: How Meaning is Formed. Categories of Sign; Value; Portfolio; Exercises.
Chapter 3: Reading the Sign: The Reader; Convention and Motivation; Portfolio; Exercises.
Chapter 4: Text and Image: Digital and Analogue Codes; Advertising Writing; Portfolio; Exercises.
Chapter 5: Official and Unofficial Language: Habitus; The Production of Legitimate Language; The Competition for Cultural Legitimacy; Unofficial Language; Portfolio; Exercises.
Chapter 6: Politics of Semiotics: fake news, propaganda, diversity in 'neutral' communication (like emojis); Portfolio; Exercises.
Chapter 7: Junk and Culture: Dirt and Taboo; Rubbish Theory; Rubbish as a Resource; Portfolio; Exercises.
Chapter 8: Open Work: Information and Meaning; Openness and the Visual Arts; Openness and Information; Form and Openness; Portfolio; Exercises.
Glossary
Bibliography
Index
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design theory; semiotics; visual research; design research