Using AI in Marketing

Part I: Exploring AI and Marketing

1: A Brief History of AI

2: Understanding AI andMarketing

3: The Current Use of AI in Marketing

Part II: Growth Areas for Marketing and AI

4: Generative AI

5: Personalized Customer Experience

6: Team and Workflow Augmentation

7: Data Analysis, Measurement, and Optimization

Part III: Practical Examples

8: Improving Prompt Writing

9: Generative AI Cases and Examples

Part IV: Integration and Optimization of AI and Marketing

10: The AI Adoption Mindset

11: How AI Changes Your Marketing Approach

12: When and Where to Invest in AI

13: Challenges of AI

Epilogue

Index

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• Negócios e gestão
• Estudos de Gestão
• Ciência da Computação
• Inteligência artificial

AI in Marketing; Generative AI; Personalized Marketing; Marketing Automation; UX; Data Analysis; Predictive Analytics; ChatGPT; Gemini