Transnational Management

Transnational Management

Concepts and Cases in Cross-Border Management

Beamish, Paul W.; Bartlett, Christopher A.; Delios, Andrew

Cambridge University Press

11/2024

544

Dura

9781009488556

Pré-lançamento - envio 15 a 20 dias após a sua edição

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Introduction: so what is transnational management?; Part I. The Strategic Imperatives: 1. Expanding abroad: motivations, means and mentalities; 2. Understanding the international context: responding to conflicting environmental forces; 3. Developing transnational strategies: building layers of competitive advantage; Part II. The Organizational Challenge: 4. Developing a transnational organization: managing integration, responsiveness and flexibility; 5. Creating worldwide innovation and learning: exploiting cross-border knowledge management; 6. Engaging in cross-border collaboration: managing across corporate boundaries; Part III. The Managerial Implications: 7. Building new management capabilities: key to effective implementation; 8. Shaping the transnational's future: defining an evolving global role.
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