Routledge Companion to Marketing and Society
Routledge Companion to Marketing and Society
Kubacki, Krzysztof; Domegan, Christine; Brennan, Linda; Parker, Lukas
Taylor & Francis Ltd
05/2024
432
Mole
9781032325217
15 a 20 dias
Krzysztof Kubacki, Lukas Parker, Christine Domegan and Linda Brennan
A. Marketing for social impact: an overview
1. Systems thinking in marketing for social impact
Roger Layton, Christine Domegan and Linda Brennan
2. Value-based exchanges in macromarketing perspective
Mark Peterson
3. Digitization and consumer choice
Alex Reppel
4. Quantified self: from citizen science to commodified subjects
Tanja Kamin and Andreja Vezovnik
5. Evaluation of the social impact of marketing
Joy Parkinson and Jay Naidu
B. Marketing and consumer issues
6. Consumption and well-being
Alexandra Ganglmair-Wooliscroft
7. Consumer activism and social movements
Jessica Vredenburg and Amanda Spry
8. Consumer privacy
Eathar Abdul-Ghani
9. Gendered marketing and feminism
Lauren Gurrieri, Hayden D. Cahill, Fiona Finn, Laura McVey and Sadaf Sagheer
10. A conceptual framework for managing excessive social media use
Kseniia Zahrai, Ekant Veer, Paul W. Ballantine and Huibert Peter de Vries
C. Commercial marketing
11. Brands and branding: symbols of progress in society
Samuelson Appau and Kofi Poku
12. Corporate social marketing
Alexander Campbell, Sameer Deshpande and Sharyn Rundle-Thiele
13. Sustainability marketing and the environmental impact of marketing
Ann-Marie Kennedy and Sommer Kapitan
14. Credibility vs. transparency in green marketing
Sommer Kapitan
15. Social enterprises and B2B relationships: towards a typology
Nathalie Norregaard Larsen, Martin Hannibal and Natasha Evers
D. Non-profit marketing
16. Communicating for social impact: upstream and downstream considerations
P. Christopher Palmedo
17. Social marketing
W. Douglas Evans and Jeff French
18. The global campaign against tobacco: a brief history
Jackie Dickenson and Robert Crawford
19. Non-profit and charity marketing: navigating amidst the growing markets for 'social conscience and pressure for purpose'
Rita Kottasz, Ian MacQuillin and Roger Bennett
20. The Tempest: marketing the arts for social impact in a pandemic
Ruth Rentschler, Bianca Araujo and Boram Lee
21. The impact of political marketing on the well-being of society
Jennifer Lees-Marshment, Edward Elder and Joyce Manyo
E. The future of marketing for social impact
22. Marketing in a time of Covid-19: how we got here and what to do next
Gerard Hastings
23. Marketing and climate emergency: it is profitable to let the world go to hell
Hamilton Coimbra Carvalho
24. Interdisciplinary approaches to marketing for social impact
Pia Polsa, Lukas Parker and Linda Brennan
25. Marketing to foster development in the Global South
Nathaly Aya Pastrana, Khai Trieu Tran and Irma Martam
26. Marketing and the UN SGDs
Rowena K Merritt, Hajra Hafeez-ur-Rehman and Nitesh Patel
27. Marketing education for social impact
Michael Basil and Debra Z. Basil
Krzysztof Kubacki, Lukas Parker, Christine Domegan and Linda Brennan
A. Marketing for social impact: an overview
1. Systems thinking in marketing for social impact
Roger Layton, Christine Domegan and Linda Brennan
2. Value-based exchanges in macromarketing perspective
Mark Peterson
3. Digitization and consumer choice
Alex Reppel
4. Quantified self: from citizen science to commodified subjects
Tanja Kamin and Andreja Vezovnik
5. Evaluation of the social impact of marketing
Joy Parkinson and Jay Naidu
B. Marketing and consumer issues
6. Consumption and well-being
Alexandra Ganglmair-Wooliscroft
7. Consumer activism and social movements
Jessica Vredenburg and Amanda Spry
8. Consumer privacy
Eathar Abdul-Ghani
9. Gendered marketing and feminism
Lauren Gurrieri, Hayden D. Cahill, Fiona Finn, Laura McVey and Sadaf Sagheer
10. A conceptual framework for managing excessive social media use
Kseniia Zahrai, Ekant Veer, Paul W. Ballantine and Huibert Peter de Vries
C. Commercial marketing
11. Brands and branding: symbols of progress in society
Samuelson Appau and Kofi Poku
12. Corporate social marketing
Alexander Campbell, Sameer Deshpande and Sharyn Rundle-Thiele
13. Sustainability marketing and the environmental impact of marketing
Ann-Marie Kennedy and Sommer Kapitan
14. Credibility vs. transparency in green marketing
Sommer Kapitan
15. Social enterprises and B2B relationships: towards a typology
Nathalie Norregaard Larsen, Martin Hannibal and Natasha Evers
D. Non-profit marketing
16. Communicating for social impact: upstream and downstream considerations
P. Christopher Palmedo
17. Social marketing
W. Douglas Evans and Jeff French
18. The global campaign against tobacco: a brief history
Jackie Dickenson and Robert Crawford
19. Non-profit and charity marketing: navigating amidst the growing markets for 'social conscience and pressure for purpose'
Rita Kottasz, Ian MacQuillin and Roger Bennett
20. The Tempest: marketing the arts for social impact in a pandemic
Ruth Rentschler, Bianca Araujo and Boram Lee
21. The impact of political marketing on the well-being of society
Jennifer Lees-Marshment, Edward Elder and Joyce Manyo
E. The future of marketing for social impact
22. Marketing in a time of Covid-19: how we got here and what to do next
Gerard Hastings
23. Marketing and climate emergency: it is profitable to let the world go to hell
Hamilton Coimbra Carvalho
24. Interdisciplinary approaches to marketing for social impact
Pia Polsa, Lukas Parker and Linda Brennan
25. Marketing to foster development in the Global South
Nathaly Aya Pastrana, Khai Trieu Tran and Irma Martam
26. Marketing and the UN SGDs
Rowena K Merritt, Hajra Hafeez-ur-Rehman and Nitesh Patel
27. Marketing education for social impact
Michael Basil and Debra Z. Basil