New Generation Z in Asia

PART 1: GENERATION Z IN ASIA: A RESEARCH AGENDA
Chapter 1. Generation Z in Asia: A Research Agenda Elodie Gentina
PART 2: WHAT THE EXPERTS TELL US ABOUT EAST ASIA
Chapter 2. Generation Z in China: Implications for Global Brands Zhiyong Yang, Ying Wang, and Jiyoung Hwang
Chapter 3. Generation Z in Hong Kong: Simple while Multi-Tasking Melannie Zhan
Chapter 4. Generation Z in Japan: Raised in Anxiety Mototaka Sakashita
Chapter 5. Generation Z in Taiwan: Low Salaries, Little Happiness and a Social-Media World in the Mix Ryan Brading
PART 3: WHAT THE EXPERTS TELL US ABOUT SOUTH ASIA
Chapter 6. Generation Z in India: Digital natives and makers of change Shaheema Hameed and Meera Mathur
Chapter 7. Generation Z in Pakistan: Trends and Managerial Implications Ahmad Jamal
PART 4: WHAT THE EXPERTS TELL US ABOUT SOUTHEAST ASIA
Chapter 8. Generation Z in Indonesia: The Self-Driven Digital Zahrotur Rusyda Hinduan, Adilla Anggreani and Muhamad Irfan Agia
Chapter 9. Generation Z in Vietnam: The Quest for Authenticity Linh Hoang Nguyen and Hoa Phuong Nguyen
Chapter 10. Generation Z in Malaysia: The five "E" generation (Electronically-engaged, Educated, Entrepreneurial, Empowered, and Environmentally-conscious) Fandy Tjiptono, Ghazala Khan, Ewe Soo Yeong and Vimala Kunchamboo
PART 5: WHAT THE EXPERTS TELL US ABOUT WESTERN ASIA
Chapter 11 Generation Z in Turkey: A Generation with High Hopes and Big Fears Berna Tari-Kasnakoglu, Meltem Tuere and Yunus Kalender
Chapter 12 Generation Z in the United Arab Emirates: A Smart-Tech Driven iGeneration Nisreen Ameen and Amitabh Anand
PART 6: GENERATION Z IN ASIA: PATTERNS AND PREDICTIONS
Chapter 13 Generation Z in Asia: Patterns and Predictions Emma Parry

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• Classes sociais
• Geografia humana

Generation Z; Asia; Diversity; Human Resource management; Consumer Behaviour