Management of Continuous Product Development

Management of Continuous Product Development

Empirical Research in the Online Game Industry

Huang, Wei

Springer Verlag, Singapore

10/2022

131

Dura

Inglês

9789811946783

15 a 20 dias

389

Descrição não disponível.
Chapter 1?Introduction.- Chapter 2?Literature Review.- Chapter 3?Research Design and Analysis Method.- Chapter 4?Overview of the Chinese Game Industry and Online Game Development.- -Chapter 5?Quantitative Analysis of Continuous Product Development.- Chapter 6 Management of flexibility in continuous product development.- Chapter 7 Management of exhaustion in continuous product development.- Chapter 8 The impact of user interactions on freemium game performance.- Chapter 9 Conclusion.
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Game Development;Online Game;Continuous Product Development;User Interaction;Freemium Business Model;Product Operation