Technology Brands in the Digital Economy
portes grátis
Technology Brands in the Digital Economy
Lechman, Ewa; Kucharska, Wioleta
Taylor & Francis Ltd
10/2024
148
Mole
9781032026879
Pré-lançamento - envio 15 a 20 dias após a sua edição
Descrição não disponível.
Introductory words
Wioleta Kucharska & Ewa Lechman
Chapter 1: Technology brands in the digitally-based and network economy: setting the background
Wioleta Kucharska & Ewa Lechman
Chapter 2: The History of Technology Brand Emergence
Hasret Balcioglu
Chapter 3: A network approach to value creation from intangible assets
Anna Ujwary-Gil
Chapter 4: Explaining the tech brand value with economic-financial and stock market information: the booming digital economy
Maria Angeles Alcaide Gonzalez, Elena De La Poza Plaza, Natividad Guadalajara Olmeda
Chapter 5: Exploring the Effects of Digital Business Strategies and Technology Scanning on Company Performance
Minna Saunila, Juhani Ukko, Mina Nasiri, Tero Rantala, Sariseelia Sore
Chapter 6: Assessing Technology Brands with Digital Media,
G. Scott Erickson
Chapter 7: Technology brands and the role of GenZ in their co-creation: Case study of Serbia
Tatjana Mamula Nikolic, Sanja Popovic - Pantic, Karolina Percic
Chapter 8: Place branding and social media in the sharing economy: a literature review
Abdullah M. Alahmari, Bruno Schivinski, Xiufang (Leah) Li.
Index
Wioleta Kucharska & Ewa Lechman
Chapter 1: Technology brands in the digitally-based and network economy: setting the background
Wioleta Kucharska & Ewa Lechman
Chapter 2: The History of Technology Brand Emergence
Hasret Balcioglu
Chapter 3: A network approach to value creation from intangible assets
Anna Ujwary-Gil
Chapter 4: Explaining the tech brand value with economic-financial and stock market information: the booming digital economy
Maria Angeles Alcaide Gonzalez, Elena De La Poza Plaza, Natividad Guadalajara Olmeda
Chapter 5: Exploring the Effects of Digital Business Strategies and Technology Scanning on Company Performance
Minna Saunila, Juhani Ukko, Mina Nasiri, Tero Rantala, Sariseelia Sore
Chapter 6: Assessing Technology Brands with Digital Media,
G. Scott Erickson
Chapter 7: Technology brands and the role of GenZ in their co-creation: Case study of Serbia
Tatjana Mamula Nikolic, Sanja Popovic - Pantic, Karolina Percic
Chapter 8: Place branding and social media in the sharing economy: a literature review
Abdullah M. Alahmari, Bruno Schivinski, Xiufang (Leah) Li.
Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Technology Brands;Digital Business Strategy;Brand Finance;Brand Equity;Dt;Vice Versa;Place Branding;Intellectual Capital;Sharing Economy;SME Performance;Millward Brown;SME Manager;SME Context;Business Processes;City Branding;QAP;ANOVA Test;Standardised Path Coefficient;Technology Scanning;Effective Place Branding;Stock Market Variables;Mark 1;IFRS;Brand Strength;Task Network
Introductory words
Wioleta Kucharska & Ewa Lechman
Chapter 1: Technology brands in the digitally-based and network economy: setting the background
Wioleta Kucharska & Ewa Lechman
Chapter 2: The History of Technology Brand Emergence
Hasret Balcioglu
Chapter 3: A network approach to value creation from intangible assets
Anna Ujwary-Gil
Chapter 4: Explaining the tech brand value with economic-financial and stock market information: the booming digital economy
Maria Angeles Alcaide Gonzalez, Elena De La Poza Plaza, Natividad Guadalajara Olmeda
Chapter 5: Exploring the Effects of Digital Business Strategies and Technology Scanning on Company Performance
Minna Saunila, Juhani Ukko, Mina Nasiri, Tero Rantala, Sariseelia Sore
Chapter 6: Assessing Technology Brands with Digital Media,
G. Scott Erickson
Chapter 7: Technology brands and the role of GenZ in their co-creation: Case study of Serbia
Tatjana Mamula Nikolic, Sanja Popovic - Pantic, Karolina Percic
Chapter 8: Place branding and social media in the sharing economy: a literature review
Abdullah M. Alahmari, Bruno Schivinski, Xiufang (Leah) Li.
Index
Wioleta Kucharska & Ewa Lechman
Chapter 1: Technology brands in the digitally-based and network economy: setting the background
Wioleta Kucharska & Ewa Lechman
Chapter 2: The History of Technology Brand Emergence
Hasret Balcioglu
Chapter 3: A network approach to value creation from intangible assets
Anna Ujwary-Gil
Chapter 4: Explaining the tech brand value with economic-financial and stock market information: the booming digital economy
Maria Angeles Alcaide Gonzalez, Elena De La Poza Plaza, Natividad Guadalajara Olmeda
Chapter 5: Exploring the Effects of Digital Business Strategies and Technology Scanning on Company Performance
Minna Saunila, Juhani Ukko, Mina Nasiri, Tero Rantala, Sariseelia Sore
Chapter 6: Assessing Technology Brands with Digital Media,
G. Scott Erickson
Chapter 7: Technology brands and the role of GenZ in their co-creation: Case study of Serbia
Tatjana Mamula Nikolic, Sanja Popovic - Pantic, Karolina Percic
Chapter 8: Place branding and social media in the sharing economy: a literature review
Abdullah M. Alahmari, Bruno Schivinski, Xiufang (Leah) Li.
Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Technology Brands;Digital Business Strategy;Brand Finance;Brand Equity;Dt;Vice Versa;Place Branding;Intellectual Capital;Sharing Economy;SME Performance;Millward Brown;SME Manager;SME Context;Business Processes;City Branding;QAP;ANOVA Test;Standardised Path Coefficient;Technology Scanning;Effective Place Branding;Stock Market Variables;Mark 1;IFRS;Brand Strength;Task Network
