Strategic Social Media Management
portes grátis
Strategic Social Media Management
Theory and Practice
Sutherland, Karen E.
Springer Verlag, Singapore
07/2024
609
Mole
9789819994953
Pré-lançamento - envio 15 a 20 dias após a sua edição
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Section 1 Social Media Strategy Development.- Chapter 1 Introduction.- Chapter 2. Social Media Strategy Development.- Chapter 3. Let's Start from the Beginning: Understanding Audiences.- Chapter 4. Managing Reputation, Risk, Issues and Crises.- Chapter 5. The Foundational Components of Strategy.- Chapter 6. Stop Selling, Start Helping.- Chapter 7. Social Media Monitoring Measurement Analysis and Big Data.- Chapter 8: Social Media Scheduling and Account Management Platforms.- Section 2 Strategic Content Curation.- Chapter 9. Strategic Content Curation.- Chapter 10. Ethical Content Curation.- Chapter 11. The Content Curation Process.- Chapter 12. Techniques to Present Curated Content to Engage with Audiences.- Chapter 13 ? Strategic Content Creation.- Chapter 14. Writing for Social Media.- Chapter 15. Creating Compelling Images, Graphics, Memes, Filters and Infographics.- Chapter 16. Producing Videos that Pop.- Chapter 17.Conclusion: Social Media--the Only Constant Is Change.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Social Media Management;Organisations and Social Media Management;Businesses and Social Media Management;Pedagogy and Social Media Management;Public Relations and Social Media Management;Marketing and Social Media Management;Advertising and Social Media Management;Risks and Social Media Management;Ethics and Social Media Management;Privacy and Social Media Management;Copyright and Social Media Management;Consent and Social Media Management;Crises Management and Social Media;Artificial Intelligence
Section 1 Social Media Strategy Development.- Chapter 1 Introduction.- Chapter 2. Social Media Strategy Development.- Chapter 3. Let's Start from the Beginning: Understanding Audiences.- Chapter 4. Managing Reputation, Risk, Issues and Crises.- Chapter 5. The Foundational Components of Strategy.- Chapter 6. Stop Selling, Start Helping.- Chapter 7. Social Media Monitoring Measurement Analysis and Big Data.- Chapter 8: Social Media Scheduling and Account Management Platforms.- Section 2 Strategic Content Curation.- Chapter 9. Strategic Content Curation.- Chapter 10. Ethical Content Curation.- Chapter 11. The Content Curation Process.- Chapter 12. Techniques to Present Curated Content to Engage with Audiences.- Chapter 13 ? Strategic Content Creation.- Chapter 14. Writing for Social Media.- Chapter 15. Creating Compelling Images, Graphics, Memes, Filters and Infographics.- Chapter 16. Producing Videos that Pop.- Chapter 17.Conclusion: Social Media--the Only Constant Is Change.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Social Media Management;Organisations and Social Media Management;Businesses and Social Media Management;Pedagogy and Social Media Management;Public Relations and Social Media Management;Marketing and Social Media Management;Advertising and Social Media Management;Risks and Social Media Management;Ethics and Social Media Management;Privacy and Social Media Management;Copyright and Social Media Management;Consent and Social Media Management;Crises Management and Social Media;Artificial Intelligence
