Strategic Creativity

Strategic Creativity

A Business Field Guide to Advertising, Branding, and Design

Landa, Robin

Taylor & Francis Ltd

06/2022

194

Mole

Inglês

9781032137797

15 a 20 dias

360

Descrição não disponível.
1.Why Strategic Creativity, 2. Thinking Creatively, 3. Strategically Creative Ideas, 4. Strategically Creative Copywriting, 5. Strategically Creative Design, 6. Branding & Art Direction, 7. Diversity, Equity, Inclusion, & Purpose-led Marketing, 8. Building a Culture for Results
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Creative Solutions;Creative Process;Organizational Culture;Innovation;Design Thinking;Strategically Creative;Executive Creative Director;Wo;Hero's Journey;DEI;BK;Chief Creative Officer;CCO;Brand Storyteller;Brand Narrative;Art Director;Brand Voice;CMO;Stella Artois;Contextual Behavioral Science;Michigan State University;Social Listening;USA Today;AMV BBDO;AICP;Ad Unit;California Milk Processor Board;Agency EA;Business Case;Dream Box