Strategic Brand Licensing

Introducing the Brand Licensing World; Chapter 1. The World of Licensing; Chapter 2. Charting the Path for Enduring Brand Licensing Programs; Chapter 3. Designing an Enduring-Based Licensing Program; Chapter 4. Running a Brand Licensing Program; Chapter 5. Brand Licensing Tips to Avoid Pitfalls; Remarks: the Future of Licensing

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• Direito de propriedade intelectual
• Vendas e marketing
• Estratégia de negócios

Strategy;Brand Licensing;Brand value;Markets;Branding;Marketing;Brand expansion;Product portfolio