Sport, Sponsorship and Public Health
portes grátis
Sport, Sponsorship and Public Health
Ireland, Robin
Taylor & Francis Ltd
10/2024
156
Mole
9781032145198
Pré-lançamento - envio 15 a 20 dias após a sua edição
Descrição não disponível.
1. Introduction, 2. Public Health and Sport, 3. An Introduction to Advertising and Marketing in Sport, 4. The Tobacco Industry and the Development of Sport Sponsorship, 5. Mega-Events and Sponsorship, 6. The Commodification of Modern Sport, 7. The Commercialisation and Globalisation of Football in England, 8. Sport and Brand Engagement, 9. The Regulation of Sport, 10. Conclusions and Discussion
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Sport;Sponsorship;Public Health;Advertising;Marketing;Tobacco Industry;Mega-Events;Commodification;Modern Sport;Sport Sponsorship;Commercialisation;Globalisation;Football;England;Brand Engagement;Regulation;sport studies;alcohol;junk food;junk food and drink;gambling;fans;stakeholders;corporate;digital technologies;corporate sponsors;English Premier League;health
1. Introduction, 2. Public Health and Sport, 3. An Introduction to Advertising and Marketing in Sport, 4. The Tobacco Industry and the Development of Sport Sponsorship, 5. Mega-Events and Sponsorship, 6. The Commodification of Modern Sport, 7. The Commercialisation and Globalisation of Football in England, 8. Sport and Brand Engagement, 9. The Regulation of Sport, 10. Conclusions and Discussion
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Sport;Sponsorship;Public Health;Advertising;Marketing;Tobacco Industry;Mega-Events;Commodification;Modern Sport;Sport Sponsorship;Commercialisation;Globalisation;Football;England;Brand Engagement;Regulation;sport studies;alcohol;junk food;junk food and drink;gambling;fans;stakeholders;corporate;digital technologies;corporate sponsors;English Premier League;health
