Sport Business in the United States

Sport Business in the United States

Contemporary Perspectives

Zhang, James J.; Pitts, Brenda G.

Taylor & Francis Ltd

04/2022

292

Mole

Inglês

9780367528423

15 a 20 dias

453

Descrição não disponível.
1. Management and Marketing of Sports in the U.S.: An Introduction, 2. The Governance of Sports in the USA, 3. Development of Youth Sport: A Historical Perspective, 4. Youth and High School Sports in the United States: Structural and Gender Perspectives, 5. Marketing Practices in National Junior College Athletic Association Men's Basketball Programs, 6. Critical Leadership in the Management and Marketing University Athletics, 7. Generational Market Segmentation of Millennial Sport Fans: Use of Generational Cohort Approach, 8. Better Understanding Hockey Fans: A Review of Sport Fan Consumption Literature, 9. Consumer Behavior of Women's Sports, 10. BIRFing and CORSing of Sport Fans: A Case Analysis, 11. Internships, Practicum, and Professional Marketability, 12. Differentiation of Service Quality in the Health-Fitness Setting: A Segmentation Analysis
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National Hockey League;Sport Consumer;James Zhang;Title IX;Brenda Pitts;Youth Sport;sport management;Athletic Director;sport marketing;NCAA Division;sport business;Fan Associations;sport industry;Aspen Institute;sport fans;Sport Consumptive Behaviors;consumer behavior;basketball;hockey;Division Iii;soccer;Game Attendance;football;Athletic Programs;NCAA;Disability Sport;NJCAA;Millennial Fans;student athlete;Intercollegiate Athletics;High School Sport;leadership;Team USA;fitness industry;Women's Sports;sport history;Intercollegiate Athletic Department;business history;Men's Basketball Programs;market segmentation;Generational Cohort;professional sport;Athletic Department;women's sports;Tampa Bay Rays;university athletics;United States;USA;sports broadcasting