Sales Management for Start-ups and SMEs

Sales Management for Start-ups and SMEs

Building an effective scalable sales organisation

Hirst, Anderson

Taylor & Francis Ltd

09/2024

244

Dura

9781032583273

15 a 20 dias

Descrição não disponível.
Introduction. Who is this book for? How to use this book. A word on sales technology. Learn by doing. Chapter 1: The scalable sales organisation. Chapter 2: Your sales strategy and growth model. Chapter 3: Defining your sales process and customer journey. Chapter 4: B2B Personal selling under the microscope. Chapter 5: Your unique sales methodology. Chapter 6: Lead generation. Chapter 7: Your unique value proposition and pricing. Chapter 8: Sales organisation structures. Chapter 9: The work of sales managers in start-ups and SMEs. Chapter 10: Targets, forecasts, budgets and KPIs. Chapter 11: Pipeline and opportunity management. Chapter 12: Sales technology. Chapter 13: The vital importance of sales training. Chapter 14: Account Management. Chapter 15: Compensation, incentives and prizes. Chapter 16: Recruitment and onboarding. Chapter 17: Working with partners and resellers. Chapter 18: Evolving your sales organisation
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managers;entrepreneurs;sales;organization;service