Research Methods and Data Analysis for Business Decisions
portes grátis
Research Methods and Data Analysis for Business Decisions
A Primer Using SPSS
Olsson, Ulf Henning; Gripsrud, Geir; Silkoset, Ragnhild; Sallis, James E.
Springer Nature Switzerland AG
10/2021
258
Dura
Inglês
9783030844202
15 a 20 dias
576
Descrição não disponível.
Preface.- Part 1: Designing the Study.- Chapter 1: Research Methods and Philosophy of Science.- Chapter 2: The Research Process and Problem Formulation.- Chapter 3: Research Design.- Part 2: Data Collection.- Chapter 4: Secondary Data and Observation.- Chapter 5: Qualitative Methods.- Chapter 6: Questionnaire Surveys.- Chapter 7: Sampling.- Part 3: Quantitative Data Analysis.- Chapter 8: Simple Analysis Techniques.- Chapter 9: Hypothesis Testing.- Chapter10: Regression Analysis.- Chapter 11: Cluster Analysis and Segmentation.- Chapter 12: Factor Analysis.- Part 4: Reporting.- Chapter 13: Reporting Findings.- Index.
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research methodology;data analysis;decision making in business;quantitative data analysis;qualitative data analysis;data analysis software;research skills;SPSS;QDA Miner Lite;research process;research design;statistical methods;reporting;surveys
Preface.- Part 1: Designing the Study.- Chapter 1: Research Methods and Philosophy of Science.- Chapter 2: The Research Process and Problem Formulation.- Chapter 3: Research Design.- Part 2: Data Collection.- Chapter 4: Secondary Data and Observation.- Chapter 5: Qualitative Methods.- Chapter 6: Questionnaire Surveys.- Chapter 7: Sampling.- Part 3: Quantitative Data Analysis.- Chapter 8: Simple Analysis Techniques.- Chapter 9: Hypothesis Testing.- Chapter10: Regression Analysis.- Chapter 11: Cluster Analysis and Segmentation.- Chapter 12: Factor Analysis.- Part 4: Reporting.- Chapter 13: Reporting Findings.- Index.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
