Research Handbook on the History of Trademark Law

Contents

1 Introduction to trade mark history 1
Lionel Bently and Robert G. Bone
PART I IDEAS, BELIEFS, AND CONCEPTS
2 A distinctive absence: registrable trade marks in 1875 17
Dev S. Gangjee
3 Brand property from below 59
Oren Bracha
4 Designing goodwill: from graphic design to trademarks 103
Jose Bellido
5 Commercial marks and signs in European jurisprudence, 1300-1600 128
Robert Fredona and Teresa da Silva Lopes
6 Beyond the brand: trademarks through the lens of information 162
Paul Duguid
PART II REGULATORY MODELS AND RULE CHOICES
7 The garden path and the road not taken: the Australian approach to
trade mark ownership and its connection with a lost model of trade
mark registration 192
Robert Burrell and Michael Handler
8 Secondary liability in U.S. trademark law: the ambivalent legacy of
Warner v Eli Lilly & Co. 220
Mark D. Janis
9 Colour in trade mark law 249
N.M. Dawson
PART III SOCIAL, ECONOMIC, AND POLITICAL CONTEXT
10 "Pure genius?" Guiness and trade mark protection, c. 1890-1914 285
David M. Higgins
11 The nineteenth-century history of the Jaeger trade mark in Britain 331
Elena Cooper
12 Emergence of a brand: a case of Jaffa Oranges from Mandate Palestine 355
Michael Birnhack
13 Historical trade mark form and function: Swedish match labels 382
Amanda Scardamaglia
14 Trade marks and truth telling: sweated labour and the marking of goods
in Britain, 1860-1920 412
Jennifer Davis
15 Edward S. Rogers, the Lanham Act, and the common law 430
Jessica Litman

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• Historia do direito
• Obras de referência
• Lei Marcas

Trade Mark/Trademark History; Trade Mark/Trademark Law; Brand History; History of Trade Mark/Trademark Registration; History of Commercial Signs; Use of Marks by Specific Businesses