Reporting Public Opinion

1. Bringing public opinion to the public: from polls to media coverage.- 2. The four steps of poll coverage: creating, selecting, reporting, and responding.- 3. Explaining how media outlets select opinion polls: the role of change.- 4. Characteristics of opinion poll reporting: creating the change narrative.- 5. Reactions and implications: how do the elite and the public respond to polls?.- 6. Alternatives to opinion polls: no polls, vox pop, poll aggregators and social media.- 7. Conclusion: How the media could report opinion polls.

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• Politica comparada
• Estudos de meios de comunicação
• Política e governo
• Estrutura e processos políticos
• Estudos de comunicação
• Eleições e referendos

Public opinion;Media coverage;Political polls;Opinion polls;Election coverage;media;reporting;responding;bias;social media;media outlets;narrative;political actors;poll reporting