Reasserting the Disney Brand in the Streaming Era

Reasserting the Disney Brand in the Streaming Era

A Critical Examination of Disney+

Brookey, Robert Alan; Pollard, Timothy; Phillips, Jason

Taylor & Francis Ltd

10/2024

140

Mole

9781032428673

Pré-lançamento - envio 15 a 20 dias após a sua edição

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Chapter One: Sign In or Sign Up

Chapter Two: Him too: John Lasseter's sexism and the simple solution of Purl

Chapter Three: Marvel Heroes at Mouseketeer Prices

Chapter Four: The Mandalorian: Disney's "baby" steps toward fan service

Chapter Five: The Wonderful World of Jeff Goldblum

Chapter Six: We're Going to Disney+!
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Disney;Disney+;Disney Plus;Streaming;Platform;Disney Brand;National Geographic;Jeff Goldblum;Apple Tv;Disney Company;Mickey Mouse Club;MCU;Star Wars Fans;Streaming Service;Streaming Services;Fan Service;Disney Parks;Star Wars Franchise;Male Dominated Work Environment;Banal Cosmopolitanism;Star Wars Universe;Star Wars;Disney Theme Parks;Prequel Trilogy;Bob Iger;Limb Difference;Marvel Studios;Star Wars Films;Animal Kingdom;Clone Wars