Producing and Consuming the Craft Beer Movement

Producing and Consuming the Craft Beer Movement

Shumar, Wesley; Mitman, Tyson

Taylor & Francis Ltd

10/2024

152

Mole

9780367625603

15 a 20 dias

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Chapter 1 - Introduction: The Craft Community

Introduction

What Is Craft?

Central Themes

Chapters in the Book

Chapter 2 - Brewing and Doing Ethnography

Introduction

Boundaries

Ethnography

Positivist Science

Counter Narratives and Trends

Theoretical Practice

Limitations

Chapter 3 - History of Craft Beer

Introduction

Imagination

Authenticity

Community

Brewing in the United States

Early Beer History

Post War Mass Culture and Mass Culture Beer

Craft Beer Begins in the United States

Generations

Craft Brewing in Philadelphia

Chapter 4 - Political Economy and Craft Beer

Introduction

From Welfare Capitalism to Neoliberalism

Globalization and the Political Economy of Consumer Capitalism

The Information Revolution

Spatial Transformations

Transformations in Consumer Culture (Taste Revolution)

Craft Beer in Britain: A Comparison

Summary

Chapter 5 - Knowledge Production and Social Reproduction

Introduction

Invisible College

Communities of Practice and Affinity Spaces

Homebrewing

Themes

Summary

Chapter 6 - Digital Media and the Possibility of Craft

Opening Story

Digital Media and Space

Production/Distribution/Consumption

Summary

Chapter 7 - Values and Value Production

Opening Story

Craft

Authenticity Again

Value and Values

Beer Labels

From Being to Becoming

Conclusion

Chapter 8 - Blurring the Edges: Craft Beer's Limitations

Introduction

Craft Beer and Alcoholism

White Male Culture of Homebrewing and Craft Brewing

Craft Beer and Race

Craft Beer and Gender

Summary

Chapter 9 - Conclusion

Quality over Mass Consumption

Community and Authenticity

Generations

Digital Media

Current Tensions

Final Thoughts
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