Political Parties and Campaigning in Australia

Political Parties and Campaigning in Australia

Data, Digital and Field

Kefford, Glenn

Springer Nature Switzerland AG

02/2022

217

Mole

Inglês

9783030682361

15 a 20 dias

313

Descrição não disponível.

Chapter 1. Introduction.- Chapter 2. Theorising Contemporary Campaign Practices.- Chapter 3. Data and Analytics.- Chapter 4. Campaigning Online.- Chapter 5. Winning the 'Ground War'.- Chapter 6. Data-Driven Campaigning: A View from the Ground.- Chapter 7. Voter Attitudes to Data-Driven Campaigning.- Chapter 8. Campaigning and Political Parties.- Chapter 9. Conclusions.- Chapter 10. Research Appendix.

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digital campaigning;field campaigning;political parties;Australian politics;elections;party membership