Place Event Marketing in the Asia Pacific Region

1. Introduction 2. When Ordinary Life Becomes Extraordinary: The Branding of Hangzhou, China during the 2016 G20 Summit 3. Branding Shanghai as a Global City Through China Shanghai International Arts Festival 4. Events Across ASEAN: Product-Oriented Regeneration and Value-Added Image Promotion 5. Brand Association With a Participant Sporting Event: The Case of the Okinawa Marathon in Japan 6. The Socio-Economic and Branding Impacts of an International Sporting Event in Japan: Le Tour de France Saitama Criterium 7. From Religious Festival to Cultural Carnival: Durga Puja and the City Branding of Kolkata, India 8. Film, Fashion, Events and City Branding of Mumbai, India 9. "It's Coming Home!": Leveraging Legacies in the City of Sails 10. Conclusions

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• Economia urbana
• Sociologia: desporto e lazer
• Geografia humana
• Getão de eventos
• Indústrias do desporto e lazer
• Indústria do turismo
• Vendas e marketing
• Formação e treino desportivo
• Comunidades urbanas

Place Event Marketing;Mouse Event;urban events;Durga Puja;place marketing;City Branding;place promotion;Place Branding;VIP Visit;events in APAC;Destination Brand;events in asia pacific;Saitama City;event marketing;Socio-economic Development;event branding;Host City;event promotion;Brand Association Dimensions;Kala Ghoda;Brand Association;Brand Equity;Qiantang River;Hindi Film Industry;Yangtze River Delta Region;ASEAN Region;Participant Sporting Event;International Arts Festival;Mouse Sector;Entertainment Capital;Tour De France;Social Impact Scales;Gdp Impact