Personality, Design and Marketing

Introduction ?EUR" overview of the book



Contributor Biographies



1. The psychology of personality Ceri Sims



Part 1: Personality encoded in graphic expression



2. Personality and graphic expression Gloria Moss



3. Inferring personality from drawings Bill Wylie



4. Personality as reflected in creatives?EUR? adverts Jim Blythe



5. Personality communicated in children?EUR?s digital and non-digital drawings: inferences for marketing research Judi Harris



Part 2: Preferences for design and marketing and the role of personality



6. Personality and design and marketing preferences Gloria Moss



7. Matching communication styles to the personality of web visitors Holly Buchanan



8. Matching website and audience personalities: the case of music artist marketing Paul Springer



9. How organisations can be optimised for personality-sensitive design Gloria Moss

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• Gestão da pesquisa e desenvolvimento
• Vendas e marketing

MBTI Personality Type;MBTI Preference;design;Abbott Mead Vickers BBDO;marketing;Internal Organisational Values;personality;MBTI Manual;preferences;Bowling Green State University;business;MBTI Type;customer;Homogeneity Principle;products;Art Therapy Research;aesthetics;Graphic Expression;research;Preferred Communication Style;advertising;Art Therapy;Ceri Sims;Consumer's Self-concept;Bill Wylie;MBTI;Jim Blythe;Children's Artistic Works;Judi Harris;HMP Grendon;Holly Buchanan;Young Man;Paul Springer;UK Workforce;Bats Man;Recent UK Study;California State University;Viewing Teachers;Positive Pioneers;Art Therapists;Graphic Preferences