Oscar Buzz and the Influence of Word of Mouth on Movie Success

Oscar Buzz and the Influence of Word of Mouth on Movie Success

Eagan, Owen

Springer Nature Switzerland AG

03/2021

132

Mole

Inglês

9783030411824

15 a 20 dias

454

Descrição não disponível.

1. Introduction.- 2. The Enduring Appeal of Movies.- 3. Risks & Rewards.- 4. Film Festivals.- 5. The Influence of Film Critics.- 6. Movie Buzz & Information Cascades.- 7. The Influence of Word of Mouth.- 8. Oscar Campaigns.- 9. Insights from the Experts.- 10. Closing Thoughts.

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word of mouth;word-of-mouth marketing;Oscar Buzz;film success;film marketing;predictive analytics;Hollywood