News Corp

1. An Empire in Decline?

2. History: The Making of a Global Media Conglomerate

3. Digital Disruptions: Threats, Opportunities and Missed Chances

4. Economic Profile: Properties, Revenues, Market Shares

5. Political Profile: Ownership, Control, Influence

6. Cultural Profile: Tabloid Tales and Populist Politics

7. Revaluations

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• Estudos de meios de comunicação
• História empresarial / história corporativa
• Imprensa e jornalismo
• Economia política
• Campanhas políticas e publicidade

global media;international media;media ownership;political economy of media;media policy;media ethics;public broadcasting;newspapers;public relations management;media and politics;Fox;News Corporation;Rupert Murdoch