New Perspectives on Critical Marketing and Consumer Society

Chapter 1: Introduction Julie McColl and Elaine L. RitchPart 1: Disruption and the digital landscape
Chapter 2: Disruptive Innovation Elaine L. Ritch and Julie McColl
Chapter 3: The changing landscape of consumerism: advancing the SOR framework of stimuli that encourages impulsive online consumption Fiona Keegan, Elaine L. Ritch and Noreen Siddiqui
Chapter 4: Customer-company relationships: The key dimensions and leveraging social media to build relationships Nilay Balkan
Chapter 5: Data ethics: trust security and data ownership in marketing transactions Julie McColl and Elaine L. Ritch
Chapter 6: Social media, social comment and the moralising media landscape Lindsey Drylie Carey, Mary Irwin and Jennifer Anne Yule
Part 2: Pseudo Modernity and co-creation of experiences
Chapter 7: Pseudo Modernity Elaine L. Ritch and Julie McColl
Chapter 8: The Customer Engagement Journey: Establishing Propositions Cara Connell, Ruth Marciniak and Lindsey Carey
Chapter 9: The use of Retail Spaces as Examples of Disruption Innovation Ruth Marciniak
Chapter 10: Social shopping: Implications for Store Retailing Noreen Siddiqui
Chapter 11: Experiencing the experience economy Jenny Flinn
Part 3: Evolutionary societies and woke branding
Chapter 12: Brand purpose and woke branding campaigns Julie McColl, Elaine L. Ritch and Jennifer Hamiton
Chapter 13: Woke awareness for sustainability Elaine L. Ritch and Julie McColl
Chapter 14: The race to the bottom: moving closer to home? Elaine L. Ritch and Julie McColl
Chapter 15: Inclusive identities: challenging socially constructed perceptions of femininity, masculinity and sexuality in marketing Elaine L. Ritch and Christopher A. Dodd
Chapter 16: A platform for empowerment: Social media and the social diffusion of the #MeToo movement Stephanie Nicholson, Julie McColl and Elaine L. Ritch
Chapter 17: Concluding comments and future directions post Covid-19 Elaine L. Ritch and Julie McColl

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• Publicidade
• Vendas e marketing
• Vendas e gestão do marketing

Critical Marketing; disruptive innovation; woke branding; pseudo-modernity; brand communities;