Networked Bollywood

Acknowledgments; Introduction: Star Switching Power and Networked Bollywood; 1. Of Vagabonds and Wayfarers: Raj Kapoor, Dev Anand, and the Beginnings of Bollywood's Family- Led Film Clusters; 2. King of Kings: Amitabh Bachchan and the Emergence of Bollywood's Corporate Networks; 3. Global Dreamz: Shah Rukh Khan and Aamir Khan Usher Bollywood into the New Millennium; 4. Global Beauty Queens: Aishwarya Rai, Priyanka Chopra and the Female Star's Switching Power in Brand Bollywood; 5. Conclusion: Bards of Change: How Streaming Platforms and State-Industry Alliance are Reconfiguring Networked Bollywood; Notes; Index.

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• Estudos de meios de comunicação
• Estudos cultirais
• Teoria e crítica de filmes
• Realizadores e produtores de filmes individuais
• Relações internacionais
• História empresarial / história corporativa
• As minorias étnicas e Estudos Multiculturais