Nation-branding in Practice

Introduction Part I: A practice approach to nation-branding Chapter 1 - Conceptualising nation-branding as practice Chapter 2: Analysing nation-branding in practice Chapter 3 - Situating nation-branding in practice Part II: The promotion of sports, cities and universities in Kazakhstan and Qatar Chapter 4 - Building the sports-brand: Team Astana and the 2022 FIFA World Cup Chapter 5 - Building the city-brand: Extravagant urban development in Astana and Doha Chapter 6 - Building the knowledge-brand: 'world-class' education at Nazarbayev University and Education City Part III: Nation-branding in practice Chapter 7 - Nation-branding as conservative politics Conclusion: Brand new world?

Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.

• Desportos e recreação ao ar livre
• Indústria do turismo
• Estrutura e processos políticos
• Economia política
• Campanhas políticas e publicidade
• Comunidades urbanas
• Planeamento urbano e municipal

Nur Otan;spectacular urban development;National Academies;Qatar's higher education sector;Qatar's Hosting;Kazakhstan's higher education sector;Kazakhstani Politics;nation-branding;Nazarbayev University;international sports circuit;Al Thawadi;UN;Nation Branding Practices;Global Sports Circuit;Samruk Kazyna;Kazakhstani People;Conceptualise Nation Branding;Kazakhstani;President Nazarbayev;Sheikh Tamim;Qatari State;Education City;QNRF;Nazarbayev Regime;Qatar Foundation;Critical Research Agenda;Lusail City;Van Ham;Emiri Decree;Sheikh Hamad Bin Khalifa Al Thani