Mountain Resort Marketing and Management
portes grátis
Mountain Resort Marketing and Management
Solelhac, Armelle
Taylor & Francis Ltd
08/2021
194
Dura
Inglês
9780367483302
15 a 20 dias
498
Descrição não disponível.
1. Introduction. Part I: The structure of supply in ski resorts. 2. The development of mountain tourism: Historical and economic landmarks. 3. Primary markets for winter sports: A macro-economic approach. 4. Current issues in resort management: A micro-economic approach. Part II: Commercializing mountain resorts and managing customer expectations. 5. Commercializing mountain resorts: Strategies and tactics. 6. The customer experience: From need, to purchase, and experience to loyalty. Part III: Mountain tourism in the post Covid-19 era and tourism forecasts for 2035. 7. The Covid-19 crisis: A new start for the mountain tourism industry? 8. The top five trends in mountain tourism set to emerge by 2035. 9. Conclusion.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Ski Areas;Mont Tremblant;Wet Snow Avalanches;Grand Teton National Park;Mountain Resort;Tourist Destination Governance;La Plagne;Mountain Tourism;Hanmer Springs;Saturday Night Stay;Vice Versa;National Ski Areas Association;Open Ski Areas;Ski Lifts;Ski Resorts;Whistler Blackcomb;Mountain Destinations;Mountain Tourist Destinations;Val Thorens;Snow Sports;Vail Resorts;Marketing Automation;Water Parks;Ski Resort Directors;Dynamic Pricing Policies
1. Introduction. Part I: The structure of supply in ski resorts. 2. The development of mountain tourism: Historical and economic landmarks. 3. Primary markets for winter sports: A macro-economic approach. 4. Current issues in resort management: A micro-economic approach. Part II: Commercializing mountain resorts and managing customer expectations. 5. Commercializing mountain resorts: Strategies and tactics. 6. The customer experience: From need, to purchase, and experience to loyalty. Part III: Mountain tourism in the post Covid-19 era and tourism forecasts for 2035. 7. The Covid-19 crisis: A new start for the mountain tourism industry? 8. The top five trends in mountain tourism set to emerge by 2035. 9. Conclusion.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Ski Areas;Mont Tremblant;Wet Snow Avalanches;Grand Teton National Park;Mountain Resort;Tourist Destination Governance;La Plagne;Mountain Tourism;Hanmer Springs;Saturday Night Stay;Vice Versa;National Ski Areas Association;Open Ski Areas;Ski Lifts;Ski Resorts;Whistler Blackcomb;Mountain Destinations;Mountain Tourist Destinations;Val Thorens;Snow Sports;Vail Resorts;Marketing Automation;Water Parks;Ski Resort Directors;Dynamic Pricing Policies
