Media Relations and the Modern First Lady
portes grátis
Media Relations and the Modern First Lady
From Jacqueline Kennedy to Melania Trump
Bickham, Shaniece B.; Burns, Lisa M.; Myra G. Gutin; Beasley, Maurine H.; Burns, Lisa M.; Carlin, Diana Bartelli; Bentley, Joshua M.; Hobgood, Linda B.; Bourland-Davis, Pamela G.; Brooks, Abby M.
Lexington Books
03/2022
346
Mole
Inglês
9781793611260
15 a 20 dias
553
Descrição não disponível.
Introduction: Why Do First Lady Media Relations Matter?
Lisa M. Burns
Chapter 1: History of First Lady Media Relations from Martha Washington to Mamie Eisenhower
Maurine H. Beasley
Chapter 2: Jacqueline Kennedy and the Challenge of Establishing Modern First Lady Media Relations
Elizabeth J. Natalle
Chapter 3: Lady Bird Johnson and the Press: "She Understood the Language of the Trade"
Nancy Keegan Smith and Diana Bartelli Carlin
Chapter 4: Strength of a Tender Heart: Pat Nixon's Media Relations
Linda B. Hobgood
Chapter 5: "For all the questions you didn't ask-I'm grateful": The Media Relations of Betty Ford
Myra G. Gutin
Chapter 6: Rosalynn Carter, Mary Finch Hoyt, and the Media: The Rise of the Steel Magnolia
Pamela G. Bourland-Davis, Jenni M. Simon, and Abby M. Brooks
Chapter 7: The Boss's Wife: Exploring Nancy Reagan's Complicated Role as Homemaker, Protector, and Advocate
Joshua M. Bentley and Russell Mack
Chapter 8: First Lady Barbara Bush and Press Secretary Anna Perez: Lessons from an Effective Media Relations Partnership
Molly Wertheimer
Chapter 9: Soldiering On: Lisa Caputo, Marsha Berry, and First Lady Hillary Rodham Clinton's Media Relations
Anne F. Mattina
Chapter 10: Speaking From the "Velvet Pulpit": The Media Relations of Laura Bush
Erika Cornelius Smith
Chapter 11: Michelle Obama and the Effective Use of Strategic Communication: The Art of Mastering Messaging across Multiple Media Platforms
Shaniece B. Bickham
Chapter 12: Melania Trump's Bullied Pulpit: Media Relations for an Embattled First Lady
Tammy R. Vigil
Conclusion: The Dynamic Nature of First Lady Media Relations
Alison Novak
Lisa M. Burns
Chapter 1: History of First Lady Media Relations from Martha Washington to Mamie Eisenhower
Maurine H. Beasley
Chapter 2: Jacqueline Kennedy and the Challenge of Establishing Modern First Lady Media Relations
Elizabeth J. Natalle
Chapter 3: Lady Bird Johnson and the Press: "She Understood the Language of the Trade"
Nancy Keegan Smith and Diana Bartelli Carlin
Chapter 4: Strength of a Tender Heart: Pat Nixon's Media Relations
Linda B. Hobgood
Chapter 5: "For all the questions you didn't ask-I'm grateful": The Media Relations of Betty Ford
Myra G. Gutin
Chapter 6: Rosalynn Carter, Mary Finch Hoyt, and the Media: The Rise of the Steel Magnolia
Pamela G. Bourland-Davis, Jenni M. Simon, and Abby M. Brooks
Chapter 7: The Boss's Wife: Exploring Nancy Reagan's Complicated Role as Homemaker, Protector, and Advocate
Joshua M. Bentley and Russell Mack
Chapter 8: First Lady Barbara Bush and Press Secretary Anna Perez: Lessons from an Effective Media Relations Partnership
Molly Wertheimer
Chapter 9: Soldiering On: Lisa Caputo, Marsha Berry, and First Lady Hillary Rodham Clinton's Media Relations
Anne F. Mattina
Chapter 10: Speaking From the "Velvet Pulpit": The Media Relations of Laura Bush
Erika Cornelius Smith
Chapter 11: Michelle Obama and the Effective Use of Strategic Communication: The Art of Mastering Messaging across Multiple Media Platforms
Shaniece B. Bickham
Chapter 12: Melania Trump's Bullied Pulpit: Media Relations for an Embattled First Lady
Tammy R. Vigil
Conclusion: The Dynamic Nature of First Lady Media Relations
Alison Novak
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
first ladies;gender studies;media relations;media studies;political communication;political spouses;politics and media;public relations;strategic communication;women and politics;women's studies
Introduction: Why Do First Lady Media Relations Matter?
Lisa M. Burns
Chapter 1: History of First Lady Media Relations from Martha Washington to Mamie Eisenhower
Maurine H. Beasley
Chapter 2: Jacqueline Kennedy and the Challenge of Establishing Modern First Lady Media Relations
Elizabeth J. Natalle
Chapter 3: Lady Bird Johnson and the Press: "She Understood the Language of the Trade"
Nancy Keegan Smith and Diana Bartelli Carlin
Chapter 4: Strength of a Tender Heart: Pat Nixon's Media Relations
Linda B. Hobgood
Chapter 5: "For all the questions you didn't ask-I'm grateful": The Media Relations of Betty Ford
Myra G. Gutin
Chapter 6: Rosalynn Carter, Mary Finch Hoyt, and the Media: The Rise of the Steel Magnolia
Pamela G. Bourland-Davis, Jenni M. Simon, and Abby M. Brooks
Chapter 7: The Boss's Wife: Exploring Nancy Reagan's Complicated Role as Homemaker, Protector, and Advocate
Joshua M. Bentley and Russell Mack
Chapter 8: First Lady Barbara Bush and Press Secretary Anna Perez: Lessons from an Effective Media Relations Partnership
Molly Wertheimer
Chapter 9: Soldiering On: Lisa Caputo, Marsha Berry, and First Lady Hillary Rodham Clinton's Media Relations
Anne F. Mattina
Chapter 10: Speaking From the "Velvet Pulpit": The Media Relations of Laura Bush
Erika Cornelius Smith
Chapter 11: Michelle Obama and the Effective Use of Strategic Communication: The Art of Mastering Messaging across Multiple Media Platforms
Shaniece B. Bickham
Chapter 12: Melania Trump's Bullied Pulpit: Media Relations for an Embattled First Lady
Tammy R. Vigil
Conclusion: The Dynamic Nature of First Lady Media Relations
Alison Novak
Lisa M. Burns
Chapter 1: History of First Lady Media Relations from Martha Washington to Mamie Eisenhower
Maurine H. Beasley
Chapter 2: Jacqueline Kennedy and the Challenge of Establishing Modern First Lady Media Relations
Elizabeth J. Natalle
Chapter 3: Lady Bird Johnson and the Press: "She Understood the Language of the Trade"
Nancy Keegan Smith and Diana Bartelli Carlin
Chapter 4: Strength of a Tender Heart: Pat Nixon's Media Relations
Linda B. Hobgood
Chapter 5: "For all the questions you didn't ask-I'm grateful": The Media Relations of Betty Ford
Myra G. Gutin
Chapter 6: Rosalynn Carter, Mary Finch Hoyt, and the Media: The Rise of the Steel Magnolia
Pamela G. Bourland-Davis, Jenni M. Simon, and Abby M. Brooks
Chapter 7: The Boss's Wife: Exploring Nancy Reagan's Complicated Role as Homemaker, Protector, and Advocate
Joshua M. Bentley and Russell Mack
Chapter 8: First Lady Barbara Bush and Press Secretary Anna Perez: Lessons from an Effective Media Relations Partnership
Molly Wertheimer
Chapter 9: Soldiering On: Lisa Caputo, Marsha Berry, and First Lady Hillary Rodham Clinton's Media Relations
Anne F. Mattina
Chapter 10: Speaking From the "Velvet Pulpit": The Media Relations of Laura Bush
Erika Cornelius Smith
Chapter 11: Michelle Obama and the Effective Use of Strategic Communication: The Art of Mastering Messaging across Multiple Media Platforms
Shaniece B. Bickham
Chapter 12: Melania Trump's Bullied Pulpit: Media Relations for an Embattled First Lady
Tammy R. Vigil
Conclusion: The Dynamic Nature of First Lady Media Relations
Alison Novak
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
