Marketing to the Aging Population

Marketing to the Aging Population

Strategies and Tools for Companies in Various Industries

Moschis, George P.

Springer International Publishing AG

10/2022

345

Dura

Inglês

9783031130960

15 a 20 dias

Descrição não disponível.
Preface and Acknowledgments.- Table of contents.- Overview .- Understanding the Needs of Older Consumers.- Overview of Older Consumer Behavior.- Effectual Marketing Strategies and Tactics.- Marketing Food and Beverage Products.- Marketing Apparel and Footwear.- Marketing Housing.- Marketing Pharmaceutical and Personal Care Products.- Marketing Healthcare.- Marketing Long-Term Care.- Marketing Financial Services.- Marketing Insurance.- Marketing Travel & Leisure Services.- Seeking Profits by Enhancing Older Consumer Well-being.- Looking Ahead.- Index.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Marketing to older consumers;Aging Marketplace;Consumer Behavior of Gerontographic Groups;Marketing Strategies for Older Consumers;Older Consumer Well-Being;Elderly consumers;The Maturing Global Marketplace