Marketing and Smart Technologies

Marketing and Smart Technologies

Proceedings of ICMarkTech 2020

Bogdanovic, Zorica; Rocha, Alvaro; Reis, Jose Luis; Cayolla, Ricardo; Peter, Marc K.; Loureiro, Sandra

Springer Verlag, Singapore

03/2022

797

Mole

Inglês

9789813341852

15 a 20 dias

1252

Descrição não disponível.
How committed I am with Tourist-Intelligent Virtual Assistants?.- Human Intelligence vs Artificial Intelligence: A Comparison of Traditional and AI-based.- Methods for Prospect Generation.- A trademark image retrieval tool based on deep learning features.- The Impact of TikTok on Digital Marketing Sentiment Analysis using web-based platforms on virtual education during the 2020 lockdown.- The Post COVID-19 Shopping Experience: Thoughts on the Role of Emerging Retail Technologies.- Contribution of Research and Development to the Efficiency of Social Progress in Latin America: Patents.- The Organizations' Paths to Market Success.- The Application of Text Mining for the analysis of connotation in a Higher Education Institution.
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Artificial Intelligence Applied in Marketing;Virtual and Augmented Reality in Marketing;Business Intelligence Databases and Marketing;Social Media and Networking;Marketing, Geomarketing and IOT;Marketing Automation and Marketing Inbound;Machine Learning Applied to Marketing;Customer Data Management and CRM;Neuromarketing Technologies