Marketing and Design in the Service Sector
portes grátis
Marketing and Design in the Service Sector
Enhancing the Customer Experience
Chen, Wei; Kladou, Stella; Tabari, Saloomeh
Emerald Publishing Limited
09/2024
216
Dura
9781837972777
Pré-lançamento - envio 15 a 20 dias após a sua edição
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Introduction; Saloomeh Tabari, Wei Chen, and Stella Kladou
Chapter 1. The role of industrial design in designscape development based on marketing and customer experience design; Hassan Sadeghi Naeini and Mahdiyeh Jafarnejad Shahri
Chapter 2. Independent Coffee Shops & Cafes: Creating unique environments and servicescapes; Saloomeh Tabari, Dave Egan, and Helen Egan
Chapter 3. Intangible, but effective: Role of hotel lobbies music background on customer satisfaction; Yuyuan Wu and Saloomeh Tabari
Chapter 4. Hotel Design and its Impact on the Customer's Booking Decision; Minhan Wang, Saloomeh Tabari and Wei Chen
Chapter 5. Innovative Service, Processes and Product Design Crucial for Enhancing Customer Experience; Hassan Ali Khan
Chapter 6. Opportunities and Possibilities for Online Marketing Innovation; Agnieszka Nawrocka, Aleksandra Borowicz, and Joanna Kuczewska
Chapter 7. Virtual Design in the Digital Age - Reshaping Hospitality Landscape; Hassan Ali Khan
Chapter 8. Tourist Experience in Digital Detox Tourism; Ismail Uzut and Serap OEzdemir Guezel
Chapter 9. Customer Experience Design in Sportswear Retail Stores; Sardar Mohammadi, Abed Mahmoudian, and Manuel Alonso Dos Santos
Chapter 10. Applying the strategic model of customer experience in the field of sports: Customer Experience Model in Sports and Recreation Complexes; Sardar Mohammadi, Abed Mahmoudian, and Mike Rayner
Chapter 11. How marketing and design can enhance customer experience in hospitality by meeting their evolving needs; Michael Donald and Ashleigh Donald
Chapter 1. The role of industrial design in designscape development based on marketing and customer experience design; Hassan Sadeghi Naeini and Mahdiyeh Jafarnejad Shahri
Chapter 2. Independent Coffee Shops & Cafes: Creating unique environments and servicescapes; Saloomeh Tabari, Dave Egan, and Helen Egan
Chapter 3. Intangible, but effective: Role of hotel lobbies music background on customer satisfaction; Yuyuan Wu and Saloomeh Tabari
Chapter 4. Hotel Design and its Impact on the Customer's Booking Decision; Minhan Wang, Saloomeh Tabari and Wei Chen
Chapter 5. Innovative Service, Processes and Product Design Crucial for Enhancing Customer Experience; Hassan Ali Khan
Chapter 6. Opportunities and Possibilities for Online Marketing Innovation; Agnieszka Nawrocka, Aleksandra Borowicz, and Joanna Kuczewska
Chapter 7. Virtual Design in the Digital Age - Reshaping Hospitality Landscape; Hassan Ali Khan
Chapter 8. Tourist Experience in Digital Detox Tourism; Ismail Uzut and Serap OEzdemir Guezel
Chapter 9. Customer Experience Design in Sportswear Retail Stores; Sardar Mohammadi, Abed Mahmoudian, and Manuel Alonso Dos Santos
Chapter 10. Applying the strategic model of customer experience in the field of sports: Customer Experience Model in Sports and Recreation Complexes; Sardar Mohammadi, Abed Mahmoudian, and Mike Rayner
Chapter 11. How marketing and design can enhance customer experience in hospitality by meeting their evolving needs; Michael Donald and Ashleigh Donald
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Designscape; On-line and Off-line Environment; Space; Customer Engagement; Customer-Oriented Services; Product Design
Introduction; Saloomeh Tabari, Wei Chen, and Stella Kladou
Chapter 1. The role of industrial design in designscape development based on marketing and customer experience design; Hassan Sadeghi Naeini and Mahdiyeh Jafarnejad Shahri
Chapter 2. Independent Coffee Shops & Cafes: Creating unique environments and servicescapes; Saloomeh Tabari, Dave Egan, and Helen Egan
Chapter 3. Intangible, but effective: Role of hotel lobbies music background on customer satisfaction; Yuyuan Wu and Saloomeh Tabari
Chapter 4. Hotel Design and its Impact on the Customer's Booking Decision; Minhan Wang, Saloomeh Tabari and Wei Chen
Chapter 5. Innovative Service, Processes and Product Design Crucial for Enhancing Customer Experience; Hassan Ali Khan
Chapter 6. Opportunities and Possibilities for Online Marketing Innovation; Agnieszka Nawrocka, Aleksandra Borowicz, and Joanna Kuczewska
Chapter 7. Virtual Design in the Digital Age - Reshaping Hospitality Landscape; Hassan Ali Khan
Chapter 8. Tourist Experience in Digital Detox Tourism; Ismail Uzut and Serap OEzdemir Guezel
Chapter 9. Customer Experience Design in Sportswear Retail Stores; Sardar Mohammadi, Abed Mahmoudian, and Manuel Alonso Dos Santos
Chapter 10. Applying the strategic model of customer experience in the field of sports: Customer Experience Model in Sports and Recreation Complexes; Sardar Mohammadi, Abed Mahmoudian, and Mike Rayner
Chapter 11. How marketing and design can enhance customer experience in hospitality by meeting their evolving needs; Michael Donald and Ashleigh Donald
Chapter 1. The role of industrial design in designscape development based on marketing and customer experience design; Hassan Sadeghi Naeini and Mahdiyeh Jafarnejad Shahri
Chapter 2. Independent Coffee Shops & Cafes: Creating unique environments and servicescapes; Saloomeh Tabari, Dave Egan, and Helen Egan
Chapter 3. Intangible, but effective: Role of hotel lobbies music background on customer satisfaction; Yuyuan Wu and Saloomeh Tabari
Chapter 4. Hotel Design and its Impact on the Customer's Booking Decision; Minhan Wang, Saloomeh Tabari and Wei Chen
Chapter 5. Innovative Service, Processes and Product Design Crucial for Enhancing Customer Experience; Hassan Ali Khan
Chapter 6. Opportunities and Possibilities for Online Marketing Innovation; Agnieszka Nawrocka, Aleksandra Borowicz, and Joanna Kuczewska
Chapter 7. Virtual Design in the Digital Age - Reshaping Hospitality Landscape; Hassan Ali Khan
Chapter 8. Tourist Experience in Digital Detox Tourism; Ismail Uzut and Serap OEzdemir Guezel
Chapter 9. Customer Experience Design in Sportswear Retail Stores; Sardar Mohammadi, Abed Mahmoudian, and Manuel Alonso Dos Santos
Chapter 10. Applying the strategic model of customer experience in the field of sports: Customer Experience Model in Sports and Recreation Complexes; Sardar Mohammadi, Abed Mahmoudian, and Mike Rayner
Chapter 11. How marketing and design can enhance customer experience in hospitality by meeting their evolving needs; Michael Donald and Ashleigh Donald
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
