Marketing Tourist Destinations in Emerging Economies
portes grátis
Marketing Tourist Destinations in Emerging Economies
Towards Competitive and Sustainable Emerging Tourist Destinations
Alcoriza, Gina; Balasubramanian, Kandappan; Gaffar, Vanessa; Mensah, Ishmael; Jamaluddin, Mohd Raziff; Rasoolimanesh, S. Mostafa
Springer Nature Switzerland AG
11/2022
302
Mole
Inglês
9783030837136
15 a 20 dias
430
Descrição não disponível.
Part I: Destination attributes and features.- Chapter 1: Nature and scope of destination marketing in emerging economies.- Chapter 2: Marketing mix strategies of emerging tourist destinations: the case of Indonesia.- Chapter 3: Special events and destination marketing strategies in emerging economies in Asia.- Chapter 4: Competitiveness of emerging economies as tourist destinations.- Part II: Travel behaviour and ICT applications in destination marketing.- Chapter 5: Travel to emerging tourist destinations: motivations and decision-making processes.- Chapter 6: Service quality, tourist satisfaction and destination loyalty in emerging economies.- Chapter 7: Destination distribution systems and travel disintermediation in emerging economies.- Chapter 8: The progress of ICT applications in destination marketing in emerging economies.- Part III: Destination marketing process and activities.- Chapter 9: New approaches to market segmentation, targeting and positioning: the case of Maribojoc, Bohol, Philippines.- Chapter 10: Homecoming events and diaspora tourism promotion in emerging economies: the case of the year of return 2019 campaign in Ghana.- Chapter 11: Destination branding slogans and their impacts on tourist arrivals: the case of the Philippines.- Chapter 12: Opportunities and challenges of globalization for ASEAN destinations through the one belt one road initiative.- Chapter 13: Marketing emerging tourist destinations during crisis and pandemics.
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Developing economies;Tourism;Destination branding;smart destinations;branding
Part I: Destination attributes and features.- Chapter 1: Nature and scope of destination marketing in emerging economies.- Chapter 2: Marketing mix strategies of emerging tourist destinations: the case of Indonesia.- Chapter 3: Special events and destination marketing strategies in emerging economies in Asia.- Chapter 4: Competitiveness of emerging economies as tourist destinations.- Part II: Travel behaviour and ICT applications in destination marketing.- Chapter 5: Travel to emerging tourist destinations: motivations and decision-making processes.- Chapter 6: Service quality, tourist satisfaction and destination loyalty in emerging economies.- Chapter 7: Destination distribution systems and travel disintermediation in emerging economies.- Chapter 8: The progress of ICT applications in destination marketing in emerging economies.- Part III: Destination marketing process and activities.- Chapter 9: New approaches to market segmentation, targeting and positioning: the case of Maribojoc, Bohol, Philippines.- Chapter 10: Homecoming events and diaspora tourism promotion in emerging economies: the case of the year of return 2019 campaign in Ghana.- Chapter 11: Destination branding slogans and their impacts on tourist arrivals: the case of the Philippines.- Chapter 12: Opportunities and challenges of globalization for ASEAN destinations through the one belt one road initiative.- Chapter 13: Marketing emerging tourist destinations during crisis and pandemics.
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