Literacy Practices of The Mumbai Dabbawalas, India

Table of Contents





Part 1 - Dream











Visualizing the research topic/project










Narrowing and Providing rationale for choosing a specific topic










Choosing a dissertation director










Formatting the research question










Developing a rough sketch of methods section










Passing the Citi Test and Writing the IRB: What is an IRB? Why IRB?










Preparing the prospectus or proposal for submission to the committee






Part 2 - Design









Understanding the methodology










Choosing the location and participants










Chalking out other aspects of the study in minute details- including writing field notes










Arriving at the location - Bounding the study










Designing the data collection








Part 3 - Develop











Unpacking all aspects of the field notes including Transcribing and Translating







Beginning of Coding-fracturing and reducing: From data dump to data saturation to data theorization










Recognizing the complexity and beauty in coding through personal memos and



Deciphering the larger picture to overcome frustration









Crosschecking and ensuring ethical practices: Triangulation and New discovery - triangle becomes cyclical










Findings based on selective coding and deciphering the larger picture










Writing the Ethnographic case study and feeling Upsilamba






Part 4 - Demonstrate









Sending the chapters to the committee










Preparing for the defense










Developing confidence and defending your brainchild










Succeeding in your efforts and congratulating yourself on a job well done










Submitting to the national repository- Official completion of M.A/Ph.D

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• Métodos de pesquisa: geral
• Negócios e gestão: guias de estudo e revisão
• Literacia
• Economia

Case; coding; cross-cultural study design; Dabbawalas; data analysis; Ethnographic; ethnographic case study; ideological model of literacy; India; indigenous group; Krishnan; Literacy; literacy practices; marketing insights; Mason; Mumbai; narrative journey; Practices; qualitative research; Study; success factors; Tony; Writing