International Sport Business

International Sport Business

Current Issues, Future Directions

Westerbeek, Hans; Karg, Adam

Taylor & Francis Ltd

06/2022

234

Mole

Inglês

9780367312824

15 a 20 dias

540

Descrição não disponível.
1. International sport business: big business, 2. Global sport business, 3. The social impact of sport business: sport for good, 4. Innovation and entrepreneurship in sport business, 5. Technology, data and value creation in sport, 6. Consumption of sport: the sport product and the buyers of sport, 7. Distribution of sport and the media ecosystem, 8. Governance and leadership in sport business, 9. The future of international sport business
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Hans Westerbeek;Adam Karg;sport business;sport management;sport marketing;international business;international sport;global;markets;digital;sport analytics;data analytics;innovation;sport development;consumer behaviour;entrepreneurship;technology in sport;fans;consumption;sport governance;integrity;globalisation;sport industry;stakeholders in sport;sport policy;sport and society;diversity;cultural difference;networks;emerging economies;NFL;Tennis Australia;womens football;esports;Champions League;UEFA;GoFit Madrid;kabbadi;Red Bull;sponsorship;Olympics;FIFA;IOC;crisis management;gene doping;climate change;Superbowl;Tokyo 2020;Sport Organisations;Sport Products;NBA;Fantasy Sport;Global Sport Industry;Pro Kabaddi League;International Sport Business;Base Jump;Sport Content;Sport Brands;Elite Sport;Sports Innovation;SDP Organisation;Pay Tv;Short Form Content;Sport Media Nexus;Sport Media;Sport Properties;European Super League;Sport Consumption;Global Gdp