Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management

1. Introduction to Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management.- 2. Internal Marketing: Future Research Direction.- 3. How to create an internal marketing strategy: Propose an internal marketing plan.- 4. Implementing an Internal Marketing Strategy:Barriers and Drivers.- 5. Internal marketing and talent management as integral elements of employer branding strategies.- 6. Employer Branding Programmes: Antecedents and Consequences.- 7. Internal Marketing Models.- 8. Internal Marketing tools.- 9. Internal Marketing Mix Operationalization:A review of the literature.- 10. Internal Marketing Analytics: A data-driven HR approach.- 11. Importance of proper leadership style to improve job performance through internal marketing.- 12. Co-Creative Internal Branding.- 13. Internal marketing impact on employee and customer loyalty.- 14. STAKEHOLDERS' COMMUNICATION: BRANDING.

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• Vendas e marketing
• Gestão e técnicas de gestão
• Serviços de assistência a clientes
• Comunicação e apresentação do negócio
• Gestão do pessoal e recursos humanos

Internal Marketing;Internal Customer-Centric Management;Leadership;Internal branding;Employer Branding